Yesterday, Gap announced that it was switching back to its old logo. The new “modern, sexy cool” logo was launched last week. Apparently, after a barrage of complaints on Facebook, Twitter, and MySpace, they pulled it back.
How was anyone even aware that Gap had switched logos in the first place? And last time I checked, adding a blue box to the corner of your name does not make you sexy or cool.
Whoever is doing their PR needs to be fired immediately. That means you Kelly Cutrone.
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| The failed logo |
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